Chronically online, I am a creative professional specializing in social media management, creative direction, and content creation. In an era of endless content, I combine my social media expertise, an eye for styling, and technical proficiency to create memorable projects that amplify a brand's online presence.
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With over four years of experience at Taskrabbit, Ludlow Creative Agency, and diverse freelance roles, I specialize in crafting impactful social media strategies, leading content creation, copywriting, and managing online communities and influencer partnerships. I excel at building detailed content calendars and shot lists, guiding pre- and post-production teams, and leveraging analytics to align strategies with company goals and the dynamic social media landscape.
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My passion for creative direction has been shaped by styling experiences with Nuuly, Paris Fashion Week, and Helsinki Fashion Week, where I developed a keen eye for cohesive project aesthetics. With collegiate training in graphic design, I bring advanced technical skills in videography, photography, and editing- creating polished, brand-aligned content for companies such as Levi's, Michaels Craft Store, Prada Beauty, and Olipop.
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Staying immersed in social media trends is at the core of my work, supported by a strong focus on social listening and understanding online community culture to create content that consistently resonates with audiences.